Strategy doesn't fail on paper - it fails in practice.

🔍 Curious what it really takes to make strategy land? Let’s get into it 👇

Most strategies don’t fail on paper.
They fail in practice.

Like the burger on the billboard vs. the one you unwrap in the drive-through.
Looks great on paper, but falls apart in real life.

But there is another way.

We’ve been working with leaders who are doing things differently.
Leaders leaning into the human factors and taking an empathy-led approach.

They’re stepping into the system and doing the hard but high-value work:
👂 Listening, not just fixing
🔁 Reframing what success really means
🔓 Surfacing insights no spreadsheet can show

They’re reconnecting strategy to the systems and stories underneath it.
Tech, ops, people, culture.
The messy, human layers where the real work actually happens.

Because here’s the thing:

Empathy isn’t soft.
It’s a strategy tool.

It means walking the actual customer journey — not the imagined one.
Spending time with teams and asking,
“What’s really getting in your way?”

It helps surface friction, reveal hidden signals, and get under the hood of how things really run.

That mindset is one of the biggest differentiators in transformation today.

Because strategy that sticks
starts with how you see the system, and what you're willing to shift.

—

✏️ Sticky Thinking
I’m lifting the lid on 10,000+ hours in consulting,
beyond the polished packs and the buzzword bingo,
into the strategy, signals, systems and stories
that help big ideas stick and turn intent into impact.

💬 Doing any of this in your world?
Drop a note. I’d love to hear how you're playing it.