Strategy that sticks. Systems that scale. Stories that shift.
I’ve spent over 10,000 hours inside transformation work—so you don’t have to.
If you’re a leader, operator, advisor or designer trying to turn strategy into action—this is for you. Whether you’re driving change in a team, an enterprise, or your own mindset, you’ll find real-world ideas you can actually use.
Every week, I unpack the moves, models, and mindsets that help bold ideas become real, lasting organisational shifts.
At the core of my thinking is the 4S Framework—a simple lens for making strategy stick:
📡 Signals – The shifts happening around us
🎯 Strategy – The bets we make and why they matter
⚙️ Systems – The structures that support execution
🔥 Stories – The human moments that drive or derail change
This isn’t theory. It’s transformation, decoded.
Hi, I'm MK.
With well over 10,000 management consulting hours under my belt, I’ve worked with bold leaders across industries to untangle complexity, align teams, and turn intent into impact.
I created Sticky Thinking as a place to explore the intersections between:
- Vision and execution
- Ideas and infrastructure
- Human behaviour and business design